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	<title>COGENT Thoughts &#187; decision making</title>
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	<description>Clarity. Perspective. Direction</description>
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		<title>The Role Of Emotions In Consumer Choice</title>
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		<pubDate>Mon, 02 Jun 2008 14:51:51 +0000</pubDate>
		<dc:creator>Cogent Research</dc:creator>
				<category><![CDATA[Research Trends]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[decision making]]></category>

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		<description><![CDATA[Marketers are always looking for the best way to position their product or brand so it will be chosen over the competition. But what actually drives a consumer to choose one brand over another? In market research we are always trying to discover the nature of consumer choice. And while we continually refine how we [...]]]></description>
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