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	<title>COGENT Thoughts &#187; segmentation</title>
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	<description>Clarity. Perspective. Direction</description>
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		<title>Beyond Demographics: Maximizing Marketing Efforts Using Attitudinal And Behavioral Segmentation</title>
		<link>http://blog.cogentresearch.com/politically-correct-profiling-targeting-your-market-using-behavioral-and-attitudinal-segmentation/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=politically-correct-profiling-targeting-your-market-using-behavioral-and-attitudinal-segmentation</link>
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		<pubDate>Fri, 20 Jun 2008 12:37:37 +0000</pubDate>
		<dc:creator>Cogent Research</dc:creator>
				<category><![CDATA[Research Trends]]></category>
		<category><![CDATA[Retirement]]></category>
		<category><![CDATA[segmentation]]></category>

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		<description><![CDATA[Retirees currently represent a sizeable segment of the U.S. population. As the baby boomers continue their march toward retirement, the population will get even larger.  Firms striving to understand the needs of retirees and near-retirees often focus in on specific groups within the population.  They typically apply this focus in a number of ways, examining groups based on their age, gender, asset-level, or marital status.  While in some ways this may be insightful, the utility of this approach to grouping is limited.]]></description>
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