What are they saying about Investor Brandscape?
As you may know, we recently released Investor Brandscape 2010, a report based on a national survey of 4,000 affluent investors. Tracking the attitudes and behaviors of affluent investors since 2006, the report explores investors’ awareness, perceptions, usage, share of wallet, and loyalty to the top investment distributors, mutual fund managers, ETF manufacturers, and VA providers in the US today.
Last week we sent out a press release revealing that Fidelity is displaced as the top distributor and mutual fund provider, and the press were quick with their reactions:
- Affluent investors move Fidelity Investments from top of the hill
Insurance & Financial Advisor - The Strongest Financial Brands Are…
Retirement Income Journal (requires log-in) - Vanguard Tops Fidelity in Investor Loyalty: Study
Ignites (requires log-in) - Affluent View Vanguard as Top Mutual Fund Brand: Cogent
Money Management Executive - Schwab Unseats Fidelity As Top Distributor
Financial Planning.com - Which wirehouse did high-net-worth investors rate tops?
InvestmentNews.com - MSSB tops among rich
InvestmentNews.com
You can view a complete updated list of news articles regarding Investor Brandscape and other Cogent Research reports on our website, www.cogentresearch.com.
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