What do Americans know about calories?

We recently did an annual study, 2010 Food & Health Survey: Consumer Attitudes toward Food Safety, Nutrition, and Health, for the International Food Information Council Foundation (IFIC), which examines what Americans are doing regarding eating and exercise, health habits, and food safety practices.

The report immediately picked up a lot of press coverage, especially regarding American’s perception of calories, weight and obesity.

Here are a few of the articles featuring the report:

• USA Today: Many Americans clueless of how many calories they do or should eat
• The Consumerist: Only 12% Of Americans Know How Many Calories They Should Eat Each Day
• Newsmax Health: Calorie Equation Confounds Dieters
• Art’s blog: Clueless in Calorie-Land
• HealthNews: Ignorance Is Not Bliss: Know Your Calorie Count

You can find more info and the full report on IFIC’s website.